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Geek Retreat launches new loyalty app to reward customers

Geek Retreat, the geek culture retailer, gaming café, community hub and events venue, has launched a new app to reward its loyal customer base. Customers using… View Article

GENERAL MERCHANDISE NEWS

Geek Retreat launches new loyalty app to reward customers

Geek Retreat, the geek culture retailer, gaming café, community hub and events venue, has launched a new app to reward its loyal customer base.

Customers using the app enjoy earning 20% back in v£, a digital discount voucher, which can be redeemed in store and other high street brands such as Uber and Tesco. This new app has transformed Geek Retreat stores into the best value destination to buy and play hugely popular games, such as Pokémon, Lorcana and Dungeons & Dragons.

The app has been developed by Enigmatic Smile, a reward technology provider. It has developed technology which works seamlessly collecting digital discounts vouchers on transactions and is being used by a number of major retailers such as Tesco and Amazon.  This means that customers with the Geek Retreat app also have the option to redeem their v£ at a cohort of other retailers.

Geek Retreat has rolled out the app to 27 of its stores and aims to offer the programme across the entire estate by spring.  In the few months since launch, over three thousand customers have signed up, with 14,000 transactions and increasing daily.

Peter Dobson, CEO of Geek Retreat, commented: “The app is proving a huge success.  Our franchisees love it because it is another investment in our bricks and mortar and is encouraging new collectors and players to come and enjoy their hobbies in-store, generating revenue growth.  Our customers love it because they are getting the best price on games and accessories.”

The Geek Retreat franchise, which opened its first store in Glasgow in 2013, now has 31 stores compared to ten at the end of 2019, reflecting its huge popularity on the high street because it offers local communities and individuals a safe and inclusive place to enjoy their hobbies and interests.

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