Fujifilm to launch House of Photography concept store
Fujifilm is to open a photography concept store in London’s Covent Garden.
Due to launch on 3 December, the Fujifilm House of Photography will aim to inspire visitors by allowing them to explore Fujifilm equipment, take photos, bring their creations to life through a variety of print mediums, and to share and collaborate with other photographers. The store will also reward customers with incentives, competitions and creative exposure.
Theo Georghiades, Fujifilm House of Photography project leader, said: “As a world-first for Fujifilm, we are looking forward to providing a space for creative collaboration and photographic excellence that completely subverts the traditional approach to how consumers expect a photography store to look and feel.
“There is something for everyone here, from Fujifilm enthusiasts and industry professionals, to members of the general public whose photography is mainly smartphone-based. It is a complete sensory experience designed to inspire everyone to create amazing images and share them with the world.”
The first floor of the shop will have a number of social studios and open-plan and collaborative studio spaces available for visitors to use free of charge. There will also be gallery space that will launch with an exhibition of photographs of David Bowie by photographer Markus Klinko.
Meanwhile, the basement level will feature a lounge space for use by club members.
The store has been designed by Liberation Build.
Luke Allum, creative director at Liberation Build, said: We are delighted that our strategic vision, branding and designs have been so fully embraced by Fujifilm. We believe the customer experience will be North Star for retail, a breakthrough that shows the future of UK retail can be bright.”