Fruugo posts strong Black Friday sales increase
Cross border marketplace Fruugo has seen more than a 50% increase in global sales over the Black Friday weekend compared with the same time last year. Furthermore, sales were up by over 200% versus the same period in 2019.
The company said products such as wireless gaming console controllers and toys and costumes made popular by Netflix, TikTok and Reddit memes were particularly popular, as were electrically heated jackets.
It also saw strong sales in its clothing departments, which have been supported by an increase in the number of sellers operating in the category.
Tony Preedy, managing director of Fruugo, said: “Black Friday was another important test for Fruugo’s global, cross-border marketplace, With global supply chain disruption impacting stock levels for many traditional retailers across the world, the use of online marketplaces has accelerated further, bringing new customers to our platform. This has provided a significant opportunity for us to further showcase how Fruugo makes international shopping easy for consumers around the world.”
