Eve Sleep reports strong Black Friday sales
Eve Sleep has announced that its UK online business achieved sales order growth of 4% year-on-year during Black Friday month and an uplift of 64% when compared to the same period in 2019.
In a trading update, the bed and mattress retailer said its bedroom furniture category achieved particularly strong sales in November with growth of 14% year-on-year.
In addition, Eve Sleep’s new sleep away range performed ahead of management’s expectations, with over £50,000 in sales during the month as customers prepared to host their first Christmas guests in two years.
Cheryl Calverley, chief executive of Eve Sleep, said: “Following a strong Black Friday trading period and positive signs for Christmas, eve is on course for a second consecutive year of revenue growth, demonstrating that our recovery is both sustainable and built on strong foundations.
“Our initial brand expansion beyond mattresses into bedframes is beginning to make a material contribution to revenue, and our wider ranges have continued to expand, further cementing our position as a sleep wellness brand, with recent additions including a non-alcoholic plant based three spirit nightcap drink, the gingko baton low glow night light and a range of CBD oils.”
In Ireland, the company achieved one of its highest ever sales months in November with 90% growth year-on-year and 480% compared to 2019.
Giving an update on its supply chain, Eve Sleep said this has held up well due to careful planning and strong relationships with European suppliers and delivery partners. The company has also benefited from its focus on mattress manufacturing with third party providers in the UK and Belgium.
Calverley added: “I’m so very proud of this team, and the incredible way they work with partners, suppliers and each other to overcome the many and varied supply chain and operational challenges that COVID and Brexit has brought, ensuring that customers can continue to order with confidence.
“We are looking forward to 2022 with quite some eagerness and feel confident in delivering a third consecutive year of significant progress.”
