Frasers Group signs for first regional flagship post lockdown at Fosse Park
Mike Ashley’s Frasers Group has signed for its first new regional flagship store post Covid-19 at Leicester’s out-of-town shopping destination, Fosse Park .
Spanning 90,000 square feet, the shop will be split into two parts to enable it to house both a Flannels and Sport’s Direct store.
Flannels will use the space for the launch of a large new concept shop that will occupy 50,000 square feet. The remaining space will be home to a flagship Sport’s Direct store that will include streetwear concept USC, a new bike department by Evans and an esports gaming arena from Game.
Both stores will open in 2021 and together will create up to 200 jobs.
Michael Murray, head of elevation for Frasers Group, said: “I’m proud to be in a position to bring positive news in what has been a tough 6 months for retail. This announcement shows our commitment and confidence in our elevation strategy. Now more than ever, we must continue to push boundaries and innovate to stay relevant.”
James Keany, executive director for retail at CBRE, added: “This multi fascia site will transform physical retailing. This is another exciting new store that Frasers Group are creating which will open in 2021.”
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