EasyShop launches across 21 European countries to rival Amazon
EasyGroup has launched a new online marketplace which it said is set to rival Amazon.
Called EasyShop, it has officially opened across 21 European countries, with a proposition built around “value, simplicity and reward” for shoppers.
Subscribe to TRBThe group said the marketplace model has been designed to give retailers a fairer environment in which to grow and that EasyShop will not hold stock, sell own-label products or compete with the businesses using its platform.
Stelios Haji-Ioannou, founder of the Easy family of brands, said: “Competition is good for consumers and it’s good for businesses. No market benefits when everyone feels they have only one place to go.
“EasyShop brings together the values the easy brand has always stood for, simplicity, value and choice, with a marketplace model that’s designed to help retailers grow rather than compete against them. I believe there is plenty of room for a fresh approach to online shopping.”
Hundreds of retailers are already trading on the platform following a phased rollout of its local sites. It is now inviting more UK, European and international sellers to join ahead of Christmas.
EasyShop is powered and operated by the marketplace technology business behind OnBuy.
Cas Paton, founder and chief executive of OnCommerce, said: “Too many retailers are building their business on a platform that’s also their biggest competitor. We think that’s wrong. EasyShop will never sell against the businesses that sell with it.
“The Easy brand has spent 30 years taking on the establishment and winning. Now we’re taking on the giants of online shopping, and we’re doing it on the side of sellers, to give them the fair deal they’ve been missing for too long.
