Camden Market partners with Good Sixty on debut online marketplace
London’s Camden Market has teamed up with the Good Sixty online marketplace for independent retailers as it looks to help its traders sell online.
Forty of the market’s traders have now signed up for what is Good Sixty’s first retail-only platform.
Launching it in time for Christmas, Camden Market’s owner LabTech is seeking to bring the market’s range of independent traders to an audience that might not be able to visit the destination in person. With nationwide delivery, shoppers from across the country can now discover over 2,000 products from Camden Market from the comfort of their home.
Founded in 2017, Good Sixty has also partnered with London’s Borough Market, as well as a range of independent brands in cities across the UK.
LabTech’s commercial director Maggie Milosavljevic said: “Launching this platform helps us bring a critical mass of Camden Market’s best brands to the online marketplace, using our world-famous destination to help our traders gain traction and recognition in this space. It also opens the Camden Market offer to a nationwide audience; while it is a destination that creates such a unique experience, we can see the value that an omnichannel offer adds for our independent retailers and customers.”
Chris Edwards, founder and chief executive of Good Sixty, added: “We work with amazing independent markets and brands across the country and are delighted to add Camden Market to our roster, as our first fashion and lifestyle retail platform. There are so many undeniable benefits of buying from artisans, and we believe Camden Market Online will be crucial for connecting conscientious shoppers with some of the UK’s most talented small businesses.”
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