Sainsbury’s plans to launch new online marketplace for fashion
Sainsbury’s is reportedly planning to build a new online marketplace for fashion brands as it looks to diversify its product offering.
According to The Times, the initiative is being led by former John Lewis head Paula Nickolds who is now Sainsbury’s general merchandise commercial director. She is understood to be working with Sainsbury’s clothing and home director Christine Kasoulis on the project, who also previously worked with John Lewis.
According to industry sources, Sainsbury’s is already approaching brands with view to them selling on its website and in selected stores. Brands contacted so far are understood to include White Stuff, Jigsaw and Yours Clothing.
Sainsbury’s currently sells Sosandar, FatFace and Brakeburn fashion items as part of its online clothing offering.
According to The Times, Sainsbury’s will offer brands a lower commission rate than John Lewis, which currently charges at least 40%.