THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Dunelm boosted by continued sales growth

Dunelm has posted strong first half sales growth with an increase of 4.5% to £872 million driven by volume. Sales in the homeware retailer’s second quarter… View Article

GENERAL MERCHANDISE NEWS

Dunelm boosted by continued sales growth

Dunelm has posted strong first half sales growth with an increase of 4.5% to £872 million driven by volume.

Sales in the homeware retailer’s second quarter edged up 1% despite a challenging market.

Dunelm said its customers were attracted to the choice and value it offers. It was particularly pleased with sales in its cook and dine category where there was a strong sell-through of Christmas products.

As temperatures dropped, “cosy and warm” products such as electric blankets, microwaveable mono slippers and oversized hoodies increased in popularity.

During the quarter, the retailer continued with plans to improve the customer proposition by expanding its ranges. It also opened three new stores and continued to optimise dunelm.com with improvements to both site speed and the customer experience.

Nick Wilkinson, Dunelm chief executive, said: “The breadth of our range and outstanding value of our proposition continues to be well received by customers, resulting in a strong sales performance for the first half despite a tough market backdrop.

“Consumers remain under pressure and are actively seeking true value at all price points. Our customer offer and positioning as the ‘Home of Homes’ resonates particularly well in this environment, and we are confident we have continued to gain market share.

“At the same time, our strong operational grip continues to help us navigate the difficult environment and manage our margins.”

Dunelm anticipates that its pre-tax profit for its full year will be in line with expectations despite volatile market conditions.

Wilkinson added: “We have continued to execute at pace on our strategic plans, opening four new stores over the first half of the year, whilst continuing to expand our ranges and improve our digital offer.

“Our new Spring collections look fantastic in store and are being really well received by customers as we reach the end of our winter sale, leaving us well placed to make further progress in the months ahead.”

Subscribe For Retail News