Levi’s unveils window takeover at Selfridges
Levi’s has unveiled a window takeover at Selfridges’ Oxford Street as part of its Behind Every Original campaign.
Live until 18 March, the activation has included 16 of the department store’s windows being fully vinyl-wrapped with the campaign creative.
Subscribe to TRBThe campaign spotlights a roster of global names including Grammy-winning rapper Doechii, K-pop star Rosé, reigning NBA MVP and Champion Shai Gilgeous-Alexander, Oscar and Grammy-winning filmmaker and DJ Questlove, and model Stefanie Giesinger.
Lucia Marcuzzo, managing director, Europe at Levi Strauss & Co, said: “At Levi’s, we’ve always believed individuality deserves a stage, and partnerships like this allow us to bring that spirit of self-expression and storytelling to life in ways that truly inspire people.
“With this Selfridges takeover, we want people to pause and ask themselves, “what’s my Levi’s story?”
Photo credit: TDM.Space
