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Debenhams reports improved profitability following strategic pivot

Debenhams has reported a 36% increase in adjusted EBITDA to £53 million for the year to 28 February. This is ahead of the group’s previous guidance…

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Debenhams reports improved profitability following strategic pivot

Debenhams has reported a 36% increase in adjusted EBITDA to £53 million for the year to 28 February.

This is ahead of the group’s previous guidance issued on 28 January and follows adjusted EBITDA growth in its second half of 76%.

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Debenhams is currently transitioning to an asset-lite model through a marketplace which remains at the heart of  its turnaround plan.

Dan Finley, Debenhams group chief executive, said: “Our multi-year turnaround strategy continues at pace.

“We are pleased with the 76% increase in H2 adjusted EBITDA and £53 million full year adjusted EBITDA. Our pivot to the stock-lite, capital-lite, highly profitable marketplace is working.

“The cost base has been reset, the warehouse consolidation completed, the tech re-platform delivered, the stock base rightsized, most of the onerous costs exited and the brand management teams strengthened.

“This is significant progress, ahead of our plan, but there is still more to be delivered and we now focus on growth.”

Debenhams said it remains confident of delivering double-digit adjusted EBITDA growth in the year ending 28 February 2027.

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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