Debenhams Group appoints Nikki Tattersall as chief product officer
Debenhams Group has appointed Nikki Tattersall as chief product officer to accelerate the turnaround of its youth fashion brands.
Tattersall is a former buying director of ASOS where she worked for nearly 16 years. Whilst there, she led womenswear buying across own-brand and third-party and also played a key role in developing next-generation brands.
Subscribe to TRBIn her new role at Debenhams, she will lead product strategy across the group’s youth brands, focusing on sharpening their offer and building on their distinct identities.
Debenhams Group said the appointment is a key step in its turnaround strategy for the brands, which is focused on deepening customer engagement, evolving each brand, and expanding its marketplace model.
Dan Finley, chief executive of Debenhams Group, said: “Inspiring our customers with products we know our customers will love is at the heart of our strategy and Nikki brings exactly the experience we need to do this.
“She has a real instinct for what customers want – and what they don’t even know they want yet – with a strong track record of discovering and building brands that resonate at scale.
“As we continue to build on the strong progress across our youth brands, her leadership will be key to taking our product offer further, strengthening each brand’s identity and deepening our connection with customers.”
Debenhams Group has recently reported a 36% increase in adjusted EBITDA to £53 million for the year to 28 February and said it remains confident of delivering double-digit adjusted EBITDA growth in its current financial year.
Last month, the group appointed Richard Vanoli as managing director of the Debenhams brand.
