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Dalton Park Outlet reports strong turnover growth

Dalton Park Outlet has reported a strong performance in the first half of the year with total sales up 12.4% compared to the same period last…

GENERAL MERCHANDISE

Dalton Park Outlet reports strong turnover growth

Dalton Park Outlet has reported a strong performance in the first half of the year with total sales up 12.4% compared to the same period last year.

The scheme has attributed its performance to a focus on enhancing the shopping experience through a targeted tenant mix and using seasonal events to boost footfall and sales.

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Key highlights of of the period included Dalton Park’s 21st birthday celebration, which featured 21% off selected brands, exclusive deals, and a mystery box game that awarded prizes to lucky shoppers.  

Dalton Park also welcomed Greggs to its line-up in the period which has been a major driver of traffic and sales.

In addition, Le Creuset launched a pop-up store while Mountain Warehouse upsized and refitted its existing store.

Nicky Lovell, head of outlets and business development at Global Mutual said: “The first half of 2024 has been outstanding for Dalton Park.

“The centre’s strategic focus on enhancing the shopping experience, diversifying the tenant mix, and engaging with the community has paid off significantly.

!The impressive sales growth reflects the strong appeal of Dalton Park as a leading shopping destination. We are excited to build on this momentum in the coming months.”

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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