Currys ramps up social activity through TikTok Shop trial
Currys has launched on TikTok Shop as it looks to give customers another way to buy its technology products.
The trial offering will feature a range of products across categories including health and beauty, coffee, seasonal items and audio. It will allow shoppers to discover and purchase items directly through videos, livestreams and creator content.
Subscribe to TRBBuilding on Currys’ existing TikTok activity, with its page attracting over 10 million likes, the retailer will partner with content creators to showcase products to new audiences. It will also host TikTok Live shopping events where customers can watch real-time product demos and buy instantly from their feeds
Starting as a trial as part of a project with THG Commerce, the shop will give Currys’ products exposure to over 30 million monthly TikTok users in the UK.
Ed Connolly, chief commercial officer at Currys, said: “Social media has become a genuine shopping destination for consumers, and we want to meet them where they are already scrolling. Launching on TikTok Shop feels like a natural next step, given our strong presence on social.
“As the UK’s leading omnichannel tech retailer, we now offer customers more ways than ever to discover and buy the tech they love, whether that’s in one of our almost 300 stores, on our website, or now, directly through TikTok Shop.”
