THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Cath Kidston unveils details of brand transformation

Cath Kidston has unveiled details of its brand transformation as it looks to accelerate its digital and global growth. The move follows the company’s restructuring in… View Article

GENERAL MERCHANDISE

Cath Kidston unveils details of brand transformation

Cath Kidston has unveiled details of its brand transformation as it looks to accelerate its digital and global growth.

The move follows the company’s restructuring in April and renewed support and investment from its owner, Baring Private Equity Asia.

In a statement, Cath Kidston said it has identified opportunities to boost its brand relevance and product innovation. It will also be working to expand both its digital presence and international partnerships to help it become more profitable.

During the last 18 months, Cath Kidston has been investing in its digital infrastructure, ecommerce platform and a new CRM platform to improve the customer experience. It has also implemented a cross-border payment and shipping solution to help it open up over 200 markets.

Other work will include streamlining its product range, building new categories and making its easier for customers to shop with the business. The company said it will be aimimg to reclaim its status as a gifting destination where one in five UK customers have either bought or received a Cath Kidston gift.

Melinda Paraie, chief executive at Cath Kidston, said: “We truly believe that Cath Kidston is a brand for our time, and we have worked incredibly hard to create a sustainable, profitable future for the brand following our restructuring.

“Our customers sit at the heart of our new strategy, and it was fundamental to our vision that we could maintain Cath Kidston’s role of inspiring the everyday optimist with our hand drawn prints a to everyday is even more relevant.”

Cath Kidston said its flagship store in London’s Piccadilly will reopen in November as a means of offering customers a full brand experience.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >