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Brands come together to support Platinum Jubilee Pageant

The Platinum Jubilee Pageant has announced that 16 companies, including a number of retailers, have come together to form a unique alliance in celebration of The… View Article

GENERAL MERCHANDISE NEWS

Brands come together to support Platinum Jubilee Pageant

The Platinum Jubilee Pageant has announced that 16 companies, including a number of retailers, have come together to form a unique alliance in celebration of The Queen’s 70-year reign.

Platinum Partners to date include Burberry, Moët & Chandon, M&S and St James’s House whilst Pageant Partners include Waitrose & John Lewis Air Partner, Boodles, Bloomberg, Cadbury, Cadogan, Endava, Fortnum & Mason, McDonald’s, Meta, Sotheby’sand Whispering Angel.

Due to take place on 5 June, the Pageant has been financed through a combination of corporate partners, commercial businesses, royal warrant holders and individuals.

It will feature more than 6,000 military personnel, performers, key workers and volunteers who will unite to tell the story of the seven decades through a combination of pomp and ceremony, street arts, theatre, music, circus and costumes. People will be able to enjoy the Pageant in-person on the streets of London, on TV, via a digital experience or by hosting events in their own communities.

Nicholas Coleridge, co-chair of The Platinum Jubilee Pageant, said: “With less than six months until the Jubilee weekend, we are delighted by the generosity of our partners, all recognising the significance and power of this unique occasion. The Platinum Jubilee Pageant has also been supported by more than twenty generous individuals and family foundations. The reach of the Pageant will extend far beyond London, and we are striving to include communities and people from all backgrounds, from every part of the nation. The Platinum Jubilee Pageant is expected to draw an audience of millions – live, via television and every conceivable platform.”

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