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Boots to add over 25 new brands to its beauty line-up this summer

Health and beauty retailer Boots is adding over 25 new names to its current line-up of 500 beauty brands. New brands including The Beauty Crop, Tree… View Article

GENERAL MERCHANDISE NEWS

Boots to add over 25 new brands to its beauty line-up this summer

Health and beauty retailer Boots is adding over 25 new names to its current line-up of 500 beauty brands.

New brands including The Beauty Crop, Tree Hut, Coats and Kurl Kitchen are already available in selected stores and online at boots.com, and will be followed by the launch of more big names throughout the summer.

The move forms part of Boots’ ongoing work to grow its beauty presence on UK high streets with bigger beauty halls and a growing team of beauty specialists, of which there are now 1,200 in its stores.

Alice Rafferty, director of luxury beauty and cosmetics at Boots, said: “As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers. We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible. Watch this space for more global skincare, trending haircare and high street firsts landing at Boots this summer.”

Boots is continuing to overhaul its in-store beauty shopping experience and has carried out makeovers in over 170 stores to date. Throughout the summer, the retailer will be growing the footprint of another thirty beauty halls as it looks accommodate more beauty brands and introduce new open furniture, trending areas, discovery stations and live demonstration zones.

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