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Banana Flame brings augmented reality shopping to life

Online fashion retailer Banana Flame has teamed up with software company Zugara to develop an augmented reality shopping experience that lets people ‘try on’ clothes while… View Article

GENERAL MERCHANDISE

Banana Flame brings augmented reality shopping to life

Online fashion retailer Banana Flame has teamed up with software company Zugara to develop an augmented reality shopping experience that lets people ‘try on’ clothes while they shop online.

Every piece of clothing on Banana Flame’s site gives shoppers access to the Webcam Social Shopper technology via a seamlessly integrated “see how it looks” button.

The feature uses augmented reality technology similar to that of an X-box Kinect to create a virtual changing room to allow shoppers to see how a piece of clothing will look on them before they buy. 

Developed in partnership with Zugara, the technology turns shopper’s webcams into interactive “mirrors”, enabling them to virtually hold the piece of clothing up to themselves to see if it suits them. Shoppers can also snap photos and share looks with friends to get instant feedback via Facebook, email, or Twitter.

“Our customers are young, savvy, followers of up to the minute trends and lovers of all things stylish. They grew up digitally”, said Emily Walker, Creative Director of Banana Flame.

She continued: ‘‘Of course they love to shop in store, but with a heavy work load and an increasingly hectic way of life they’re choosing more and more of their favorite items online. As an online retailer, it’s critical to our business that we create the best and most enjoyable shopping experiences available to customers, so that when they do choose to shop online, they do it with us. And that’s what the Webcam Social Shopper gives us, a brand building and personal shopping experience tailored to each individual that they will not only love but also return to time and time again.”

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