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HOME  |  GENERAL MERCHANDISE NEWS
Amazon introduces Amazon Aware

Amazon has launched a new offering that includes “thoughtfully designed” clothing, home and beauty products made from materials such as recycled polyester, organic cotton and bio-based… View Article

GENERAL MERCHANDISE NEWS

Amazon introduces Amazon Aware

7 March, 2022 | by Angela Beevers

Amazon has launched a new offering that includes “thoughtfully designed” clothing, home and beauty products made from materials such as recycled polyester, organic cotton and bio-based ingredients.

Aimed at people who want to shop more consciously, Amazon Aware is a new line of everyday essentials featuring third-party certifications from the retailer’s Climate Pledge Friendly programme.

The new range is being made available to customers in the US, Canada and Europe and includes items such as dresses, T-shirts and tank tops, as well as bedding and towels, skincare products and household essentials.

Matt Taddy, vice president Amazon Private Brands, said: “We are committed to creating programmes that contribute toward a more sustainable future. We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly programme.”

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