Amazon introduces Amazon Aware
Amazon has launched a new offering that includes “thoughtfully designed” clothing, home and beauty products made from materials such as recycled polyester, organic cotton and bio-based ingredients.
Aimed at people who want to shop more consciously, Amazon Aware is a new line of everyday essentials featuring third-party certifications from the retailer’s Climate Pledge Friendly programme.
The new range is being made available to customers in the US, Canada and Europe and includes items such as dresses, T-shirts and tank tops, as well as bedding and towels, skincare products and household essentials.
Matt Taddy, vice president Amazon Private Brands, said: “We are committed to creating programmes that contribute toward a more sustainable future. We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly programme.”
