Waitrose withdraws from single use vapes market
Waitrose is to longer sell single use vaping products.
The supermarket had previously decided not to enter the burgeoning market of single use vaping devices, but has now delisted imitation cigarettes containing lithium, which it sold under the Ten Motives label.
In addition to having worries about the environmental impact of the products, Waitrose said it is concerned about the risk they pose by appealing to younger people. It also highlighted reports suggesting that market growth is being fuelled by the popularity of the products with people who have previously not smoked.
Charlotte Di Cello, commercial director for Waitrose, said: “We are a retailer driven by doing the right thing, so selling single use vapes is not something we could justify given the impact on both the environment and the health of young people.”
“We had already decided it wasn’t right to stock the fashionable bright coloured devices which are seeing rapid growth – so this decision is the final jigsaw piece in our clear decision not to be part of the single use vaping market.”
