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Waitrose launches ‘Cocktails at Home’ interactive service

Waitrose has introduced a new interactive service with the launch of ‘Cocktails at Home’ Experience Boxes in partnership with John Lewis. The supermarket has begun offering… View Article

FOOD AND DRINK NEWS UK

Waitrose launches ‘Cocktails at Home’ interactive service

Waitrose has introduced a new interactive service with the launch of ‘Cocktails at Home’ Experience Boxes in partnership with John Lewis.

The supermarket has begun offering two limited edition boxes which include all the key ingredients and kit needed to make either gin or whisky cocktails using premium craft spirits from the House of Suntory.

The kit includes two John Lewis high ball glasses, cocktail spoon, jigger and a booklet containing two cocktail recipes and a range of garnishes. The boxes also include an invitation to an online masterclass with a Waitrose drinks specialist, where the recipient can find out more about their chosen spirit and learn more about mixing House of Suntory cocktails..

The move follows the John Lewis Partnership’s launch of a number of virtual events recently such as online wine tastings, cookery school classes, personal shopping and home styling, all of which have proved popular during lockdown.

Andrew Riding, Waitrose drinks experience manager, said: “Gin and whisky are the two biggest spirit categories at Waitrose – gin is still our customers’ number one spirit and imported whisky is in strong growth, with sales up 50% year on year. We love sharing our knowledge and experience with customers, and cocktails are the perfect online masterclass as everyone can deepen their understanding of their favourite spirit from the comfort of their own home.”

Boxes are priceed at £69 and are sold at selected Waitrose and John Lewis shops or online.

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