The Future of Retail Customer Engagement 2020
This interactive retailer-led day will look at a number of key themes, including:
Strategic joined up customer engagement plans....how to start and build.
What a powerful pull engagement strategy will look like in 2021 and beyond
Simple examples of how to deliver the best possible experience - build loyalty
Examples from the top retailers on what an effective customer engagement transformation looks like and the technologies involved.
Insight from one of the worlds leading retail futurologists
Examine developments in technology including AI, VR and AR driving customer engagement transformation
Join us as we drill down into these exciting areas and examine how retailers are grappling with the challenges and opportunities they are presenting in relationships with their customers.
Meet The 2020 Speakers
Chief Marketing Officer
Director Customer Experience
Domestic & General (2018-2020)
Childs Farm (2019-2020)
What you will learn
COVID-19 has raised the stakes when it comes to the customer experience – the retailers that will succeed will be those who are able to deeply understand their customer, exceed their expectations, adapt quickly to change, and become truly customer-centric by placing their customer at the heart of everything they do. Being able to democratise and weaponise your data, and using AI and machine learning where needed, is a necessary foundation for this and, done properly, will be a game-changer.
Due to the Corona crisis, purchases are increasingly shifting to the internet. This increases the competition among online retailers. So how can the shopping experience be designed in such a way that customers are happy and shops are successful?
With the pandemic disrupting customer loyalty as consumers scurried to find alternatives due to low stock levels, retailers are now finding ways to win their customers back.
Retailers are also now faced with an unprecedented amount of customer data – they need to know how they harness it to anticipate what customers expect and value, improve experiences and set themselves up against competitors.
Join The Retail Bulletin for an interactive retailer-led series of webinars that will examine key themes around the future of customer engagement.
Who should attend?
These webinars are designed for retailers working in senior and mid management marketing roles.Â If you are looking to understand and develop a long termÂ x-channel marketing strategy that accommodates emerging trends in customer engagement, then this will arm you with ideas, action points and new contacts to help you in your journey. The event will have a forward looking strategic focus and is aimed at executives within retail marketing teams in the following job functions:
- Retail Marketing
- Customer Experience
- Customer Service
- Voice of the Customer
- Customer Loyalty
- Market Research
- Customer Insights
- Brand Experience
- Data Science
- Shopper Insights
- Retail Analytics
- UX / UI Design