Virgin Wines announces strategic partnership with WH Smith Travel
Virgin Wines has signed a new strategic partnership with WH Smith’s travel arm.
The online wine retailer said the move marks a significant step in its commercial partnerships strategy following recent agreements with the likes of Saga, Moonpig and Currys. Virgin Wines are now stocked in 39 WH Smith stores within airports and train stations across the UK.
Jay Wright, chief executive at Virgin Wines, said: “We are delighted to have partnered with WH Smith Travel to provide our exclusive, quality wines to their customers within travel hubs across the UK.
“This is a great opportunity for thousands of WH Smith customers to sample the outstanding wines that Virgin Wines sources from across the world and we hope that it will entice them to try more wines in the future as well as enjoy a glass or two while on their travels.
“Strategic partnerships such as this remain fundamental to our growth strategy, and we look forward to updating further on our progress in this area over the coming months.”
