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WH Smith benefits from strong travel sales

WH Smith has reached its “strongest ever position as a global travel retailer” after total sales at sites in UK airports, railway stations and hospitals rose… View Article

GENERAL MERCHANDISE

WH Smith benefits from strong travel sales

WH Smith has reached its “strongest ever position as a global travel retailer” after total sales at sites in UK airports, railway stations and hospitals rose by 70% year-on-year in the 20 weeks to 14 January.

Meanwhile travel revenue in North America and the rest of the world increased by 31% and 198% respectively.

Giving an update on its high street stores, WH Smith said total sales were down 2% with flat like-for-likes, which was in line with expectations. The retailer said it maintained good stock availability through the peak trading period and exited Christmas with a clean stock position.

The results meant that total group sales rose by 41% year-on-year in the period and by 20% on pre-Covid levels in 2019.

Carl Cowling, WH Smith group chief executive, said: Our strategy to transform our customer offer continues at pace through broadening our categories and expanding our ranges, to include health and beauty and tech accessories, and is underpinned by a forensic approach to retail. 

“The group is in its strongest ever position as a global travel retailer. This strength, combined with the ongoing improvement in passenger numbers across the globe, means that we are confident of another year of significant growth in 2023.”

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