The Vegan Kind launches new plant-based pale ale with BrewDog
Online vegan supermarket, The Vegan Kind, has partnered with craft beer company BrewDog, to launch a new plant-based pale ale.
This is the coming together of two Scottish sustainable businesses for a planet positive product. Both companies, from their inceptions, focus on challenging the norms and charting a new course for businesses to balance profit with people and the planet.
The new 5.5% pale ale comes in 330ml cans and will be included in the BrewDog & Friends subscription box that ships to customers in February.
The limited-edition beer features sultana and columbus hops combined with Vienna malts that “nods to the celebrated West Coast style.”
“I’ve been a massive fan of BrewDog for several years and regularly enjoy their beers so it’s fantastic to launch this collaboration between them and The Vegan Kind,” The Vegan Kind Chief executive Scott McCulloch said.
“We know that the BrewDog community is deeply passionate about our planet and making carbon-conscious choices with their food and drink, so we are really excited to collaborate. With a plant-based diet being reported to reduce your carbon footprint from food by up to 73%, we hope fans of BrewDog can join in on the TVK mission to Make Plant-Based Living Effortless.”
BrewDog commented on their collaboration with The Vegan Kind: “Pioneers of plant-based groceries, hellbent on making the vegan lifestyle accessible for all. From daily essentials to luxury items, meat-free food to ethical fashion, they’ve got a wealth of products from some of the most sustainable brands in the world.”
Glasgow-based The Vegan Kind is the UK’s most popular vegan subscription boxes service and plant-based supermarket, stocking over 5,500 ethically sourced grocery and household products.
