Tesco launches Buy One to Help A Child this summer
Tesco customers can now help provide millions of meals to feed children this summer due to a new UK-wide scheme where the retailer will make a donation for every piece of fresh fruit and veg bought in its stores.
During the three week campaign, which will run from 19 July until 8 August, Tesco expects to sell enough fruit and veg to donate up to three million meals to its charity partner FareShare to redistribute to charities and local community groups supporting children.
Called ‘Buy One to Help a Child’, the scheme builds on Tesco’s existing food redistribution programme with FareShare, which last year saw Tesco provide more than 29 million meals of surplus food.
Tesco has been working with FareShare since 2016 and so far has redistributed more than 120 million meals of food to charities and community groups across the UK.
Jason Tarry, Tesco UK and ROI chief executive, said: “We wanted to find a really simple way to do our bit and help our customers do the same. We hope Buy One to Help A Child will encourage healthier choices for our customers at the same time as helping to feed children who need it most, so we can continue to help support the communities in which we live and work.”
The retailer is a member of the Child Poverty Task Force formed by Marcus Rashford, and continues to support his campaign for free school meals for every child that needs them.
Rashford said: “We all have a role to play in the community and I’m so grateful to Tesco for stepping up to support vulnerable children and families through a difficult time. Whilst collectively we have made progress, numbers are continuing to rise of children going without meals. The Buy One to Help a Child campaign will make a huge difference to the thousands of families who are struggling at the moment to put food on the table.”
