Hush launches ‘buy one, give one’ Black Friday campaign to support Crisis
Women’s fashion and lifestyle brand, hush, is taking a different approach to Black Friday again this year with the launch of its ‘buy one, give one’ initiative to support their long-term partner Crisis’ ongoing mission to end homelessness.
Through the campaign, each time a product is purchased online at hush-uk.com on Friday 25 November, hush will donate an item of clothing to Crisis, to either be distributed directly to its members experiencing homelessness, or to be sold in one of the charity’s UK stores, driving much needed funds for the months ahead.
This year’s campaign is a continuation of hush’s different approach to Black Friday, which sees it leverage the shopping holiday to support charitable organisations. Last year hush raised over £50,000 for Crisis on Black Friday.
hush and Crisis are long term partners and amongst other fundraising activities, hush also invites employees to volunteer, and run the London Marathon in support of Crisis. This year, with cost pressures affecting an increasing number of households across the UK, people will be relying on the services offered by Crisis more than ever.
Richard Lee, Crisis Director of Fundraising added: “Crisis is privileged to be able to count on hush as one of our dedicated supporters. They have supported our work to end homelessness for the past six years through their annual Anti-Black Friday campaign, invaluable stock donations to our warehouse, and staff volunteering their time at Christmas and throughout the year. We’re extremely grateful to them for supporting us once again this Christmas and bringing us closer to ending homelessness for good across Great Britain.”
