Tesco drops price of bread and butter
Tesco has dropped the price of bread and butter across its stores and online as part of its commitment to provide value for customers during the cost-of-living crisis.
The move has included reducing the price of the supermarket’s most popular bread, the Tesco Toastie white bread, from 85p to 75p. Similar price reductions have been applied across its own-brand bread and butter range.
In a statement, Tesco said it will also continue to work closely with its suppliers to manage any further volatility so that customers can benefit from “the best possible value”.
Tesco group chief product officer Ashwin Prasad added: “As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter.
“Whether you’re buying a branded favourite covered by our price lock, stocking the cupboards with essentials from Aldi Price Match, or treating yourself to an exclusive deal with Clubcard Prices – you can be confident of finding great value at Tesco.”
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