Tesco launches own nitrite-free ham and bacon range as searches rise by 360%

Tesco has launched an own brand ‘Made Without Added Nitrites’ range in response to customer demand for ham and bacon products without added nitrites.

The supermarket said the move follows customer online searches for products without added nitrites rising by over 360% year-on-year.

The range spans eight products, including smoked and unsmoked streaky and back bacon, honey roast ham, wafer thin ham and oak smoked ham, with prices ranging from £2.30 to £2.50.

Richard Wood, meat, fish, poultry, eggs and dairy director at Tesco, said: “We’re excited to launch our Tesco Made Without Added Nitrites range designed to give our customers greater choice without compromising on taste.

“Our product development teams and supplier partners have worked hard to develop a great quality range made from 100% British pork that is perfect for mealtimes.”

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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