Sainsbury’s rolls out Healthy Start coupon as cost-of-living rises
Sainsbury’s will be extending the roll out of its £2 top up coupon that accompanies the Government funded NHS Healthy Start scheme to Wales and Northern Ireland.
The move follows the supermarket’s announcement last month that it would be re-introducing its £2 coupon over the next six months to customers using a Healthy Start card in England.
The NHS Healthy Start scheme aims to encourage a healthy diet for pregnant women, babies and young children under the age of four from low-income households. Sainsbury’s said the roll-out extension could help feed an additional 47,000 pregnant women and children over the coming months.
Customers in Wales and Northern Ireland who use a Healthy Start card when shopping at Sainsbury’s will now automatically receive a printed coupon worth £2 every week. This can be put towards the purchase of fresh, frozen and tinned fruit and vegetables. The coupons will be offered until April 2023.
Ruth Cranston, director of corporate responsibility & sustainability at Sainsbury’s, said: “We know how challenging things are at the moment and as the cost-of-living continues to rise, we’re committed to helping ensure that everyone has access to affordable and nutritious food.
“We are really pleased we can extend our £2 top up for the NHS Healthy Start scheme to eligible customers in Wales and Northern Ireland and hope the additional coupon will provide some relief to many people over the coming months. Through our Nourish the Nation community programme, we remain dedicated to helping tackle food insecurity now and in the future.”
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