Sainsbury’s extends Nectar Prices to fresh fruit and vegetables
Sainsbury’s has expanded its Nectar Prices loyalty initiative by introducing offers on fresh fruit and vegetables for the first time.
Nectar’s 18 million users will now be able to access up to half price offers on selected products including household staples such as By Sainsbury’s Best of British apples (usually £1.70, Nectar Price 85p) and Sainsbury’s Taste the Difference Jersey Royal Potatoes (usually £3, Nectar Price £1.50).
Nectar Prices will also be available on a selection of branded ready meals such as Wasabi Chicken Katsu Curry with Rice (usually £4.25, Nectar Price £3.75) and Charlie Bigham’s Lasagne (usually £9.50, Nectar Price £7). A selection of Sainsbury’s own-brand ready meals including Taste the Difference and By Sainsbury’s products will also be included.
Sainsbury’s extended the Nectar Price Points initiative to dairy and bakery products earlier this month. With the latest addition, the supermarket now has over 2,800 products included in Nectar Prices.
Sam Burston, director of Nectar & Loyalty at Sainsbury’s, said: “We’re always looking for new ways to provide great value to our customers all-year round, helping customers make their money go further. With new offers now available on fresh produce and ready meals, shoppers can now access lower prices on a wider range of essential everyday items.
“We’re delighted that Nectar Prices has proven popular with our customers so far, and we’ll continue to expand it further in the future.”