Rebel Kitchen launches rebellious fundraising campaign during ‘Februdairy’
Plant based food brand Rebel Kitchen is to launch a new crowdfunding campaign as it looks to encourage consumers to invest in its Mylk & Mylk Shakes ranges.
Owned by parent company Nurture Brands, the company will be kicking off the campaign on Seedrs on 3 February to coincide with ‘Februdairy’, the month where the dairy industry promotes its products.
Rebel Kitchen said the campaign will include provocative messaging and real-life footage of cows being milked. On 2 February, the brand will have mobile digital billboard vans throughout London and will takeover over billboards in Leicester Square, Westfield London and Canary Wharf. The campaign will also run on social media throughout the month.
“It’s an exciting time for our business, as we are rapidly expanding across the UK and globally. Rebel Kitchen is a brilliant, sustainable, plant based brand and it has a very rebellious voice, so we are confident this campaign will catch the eye of investors who believe in what we are building at Nurture Brands,” said owner and founder, Ben Arbib.
Rebel Kitchen products are available to buy in Tesco, Sainsbury’s, Ocado, Waitrose, Holland & Barrett and via the brand’s online shop.
