THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Rebel Kitchen launches rebellious fundraising campaign during ‘Februdairy’

Plant based food brand Rebel Kitchen is to launch a new crowdfunding campaign as it looks to encourage consumers to invest in its Mylk & Mylk… View Article

FOOD AND DRINK NEWS UK

Rebel Kitchen launches rebellious fundraising campaign during ‘Februdairy’

Plant based food brand Rebel Kitchen is to launch a new crowdfunding campaign as it looks to encourage consumers to invest in its Mylk & Mylk Shakes ranges.

Owned by parent company Nurture Brands, the company will be kicking off the campaign on Seedrs on 3 February to coincide with ‘Februdairy’, the month where the dairy industry promotes its products.

Rebel Kitchen said the campaign will include provocative messaging and real-life footage of cows being milked. On 2 February, the brand will have mobile digital billboard vans throughout London and will takeover over billboards in Leicester Square, Westfield London and Canary Wharf. The campaign will also run on social media throughout the month.

“It’s an exciting time for our business, as we are rapidly expanding across the UK and globally. Rebel Kitchen is a brilliant, sustainable, plant based brand and it has a very rebellious voice, so we are confident this campaign will catch the eye of investors who believe in what we are building at Nurture Brands,” said owner and founder, Ben Arbib.

Rebel Kitchen products are available to buy in Tesco, Sainsbury’s, Ocado, Waitrose, Holland & Barrett and via the brand’s online shop.

Subscribe For Retail News