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Poundland resets stores to support squeezed shoppers

Poundland has announced that it is resetting its 850-plus stores to ensure it would best meet the needs of customers – new and old – as… View Article

FOOD & DRINK

Poundland resets stores to support squeezed shoppers

Poundland has announced that it is resetting its 850-plus stores to ensure it would best meet the needs of customers – new and old – as the country begins seeing rates of inflation not experienced since 2007-8.

The West-Midlands based discounter said it would be leaning more heavily into its iconic £1 price point to help support customers looking to save money.

It’s also focusing on the value of single items, so customers are freed from being forced to buy in bulk to save money.

While it remains a ‘Simple Price’ retailer, expanding ranges to cover more of the full weekly shop customers want to make, it has been revamping ranges and displays to ensure around 60% of what it sells is £1 or less.

It also announced it would be accelerating the rollout of chilled and frozen food departments as almost 100 stores are given ‘Project Diamond’ makeovers.

When complete in September, almost half the Poundland chain – over 350 stores – will offer customers chilled and frozen food.

The rollout of Project Diamond will move deeper into the north, west and south than ever before.

With revamps set for St Austell in Cornwall, Irvine and Airdrie in Scotland and Cwmbran in Wales, Poundland will open chilled and frozen departments in more locations across the UK from July to September.

Barry Williams, Poundland managing director, said: “It’s clear customers are shopping more intentionally and that’s why we’re leaning into our £1 price point.

While we don’t have a magic trick up our sleeves to counter inflation, we know that those who work hardest to keep costs low will end up winning customers’ trust.

“The promise we make to customers that we can deliver amazing value, has never been more important.

Poundland’s chilled and frozen food programme has been accelerated following the acquisition of Fultons Foods in 2020 and the expansion of Fultons’ distribution centre in Barnsley and Poundland’s distribution centre in Harlow, Essex.

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