Patisserie Valerie embarks on new partnership with Sainsbury’s
Patisserie Valerie will see its cakes go on sale in 250 Sainsbury’s stores this month as part of a new tie-up with the supermarket.
According to The Telegraph, the range will include 14 of Patisserie Valeries’s best selling products.
Patisserie Valerie chief executive James Fleming said: “Both Patisserie Valerie and Sainsbury’s are brands that are very much loved and trusted by UK consumers. In bringing our range exclusively into Sainsbury’s stores and online to their customers, we are excited to build on that trust with our high quality, handmade cakes and patisserie.”