THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
IKEA embarks on new partnership with the Shelter housing and homelessness charity

IKEA has embarked on a new long-term partnership with housing and homelessness charity, Shelter, which will see the two organisations advocate for half a million people… View Article

HOME & DIY

IKEA embarks on new partnership with the Shelter housing and homelessness charity

IKEA has embarked on a new long-term partnership with housing and homelessness charity, Shelter, which will see the two organisations advocate for half a million people impacted by the housing crisis.

Over the course of the partnership, IKEA and Shelter will launch a series of initiatives with the aim of increasing access to support and opportunities for people affected. They are also calling on the Government to build 90,000 social homes per year by 2030.

From early 2023, IKEA and Shelter will train co-workers to become ‘Life at Home Experts’ and help people in precarious housing situations to understand their rights and keep hold of their homes before they reach crisis point. IKEA will also fund ‘Housing Rights Workers’, who will be based in Shelter advice hubs.  

The move marks the first time that Shelter has trialled the ‘Life at Home Experts’ initiative with any partner, which will see co-workers trained by the charity to understand local and national housing issues and rights.  

The partnership will also include a three-year research project that follows families living in social housing.  

 Peter Jelkeby, country retail manager and chief sustainability officer at IKEA UK & Ireland, said: “At IKEA, we want to create a better everyday life for the many people. This ambition goes beyond just home furnishing: We want to have a positive impact on the world. Our partnership with Shelter will help us do that by providing support to the millions of people across the UK that do not currently have a place to call home.

“We’re in a national housing and cost-of-living crisis that’s hitting families and people suffering homelessness the hardest. That’s why it’s even more important for companies such as ours to take responsibility and contribute positively to the neighbourhoods we’re part of. Together with Shelter, our mission is to ensure that by 2030, half a million of those in need have access to a better life at home.” 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News