Naked Wines appoints new managing director for UK
Naked Wines has appointed Rodrigo Maza as the new managing director of its UK business.
He will succeed former UK managing director, James Crawford, who will now work solely as chief financial officer after being reappointed to the position in October last year.
Maza has almost twenty years of experience in the drinks industry. He has joined the group from AB InBev where he developed and launched digital, consumer-facing ventures in seven LATAM countries before becoming managing director of its PerfectDraft operation in Continental Europe.
At Naked Wines, he will lead a team of over 200 UK staff as it works to strengthen the brand’s award-winning online retail experience and grow brand awareness and digital-first initiatives.
Naked Wines’s global chief executive Nick Devlin said “Maza’s extensive strategic experience, relentless customer focus and track record of driving innovation in the beverage space make him a natural leader for our key UK business. I’m delighted to welcome Maza to Naked and excited about supporting him as we pursue our mission to get more UK consumers drinking independent.”
