M&S turns unsold baguettes into garlic bread
M&S Food has extended an initiative that turns unsold fresh bakery loaves into frozen garlic bread to 200 stores following a successful trial in eight shops.
The move is part of the retailer’s plans to halve food waste by 2030.
The initiative involves any unsold baguettes and boules being prepared and filled with garlic butter at the end of each day and then sold as frozen with an extended shelf-life of 30 days. Prices range from £1 for a garlic baguette to £1.80 for a twin pack and £2 for a garlic boule.
Paul Willgoss, M&S Food director of technology, said: “Our customers love the freshness and quality of our in-store bakery products, but their short shelf-life means it can be a challenging area for waste. Whilst we’ve made great progress in better predicting daily bakery demand and accelerating our charity redistribution, we’ve been looking at how we can innovate our processes to ensure we continually prevent waste.
“By turning leftover loaves into frozen garlic bread, we’re not only creating delicious new products for family mealtimes, but we’re also helping to Spark Change together with our customers to significantly reduce waste.”
M&S has also introduced new bakery packaging which is 100% recyclable. Made from translucent paper or paper with a small plastic window, the packaging is now being used for every item in M&S’s in-store bakery.
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