Morrisons posts increase in quarterly sales
Morrisons has reported a fifth consecutive quarter of like-for-like sales growth in the 13 weeks to 30 July.
The supermarket’s group like-for-like sales edged up 2.9% while total sales rose by 3.1% to £3.8 billion.
During the period, Morrisons continued to focus on competitive pricing through its “Prices Locked Low” commitment. It also attracted a million more active users to its Morrisons More Card loyalty programme.
David Potts, Morrisons chief executive, said: “Our sharper prices and new loyalty scheme are resonating strongly with customers and I’m pleased to be reporting our fifth consecutive quarter of like for like sales improvement.
Morrisons continued to grow its convenience offering in the period with the addition of 122 Morrisons Daily convenience stores. It has also launched a further 89 in its fourth quarter to take the total to 607.
Potts added: “We are shaping a broader and stronger Morrisons. Alongside the growth in our supermarkets, we have made further progress across the business with our wholesale, convenience and food manufacturing operations also showing consistent growth.”
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