Morrisons launches ‘Little Library’ book exchange to promote children’s literacy
The Morrisons supermarket chain has introduced children’s book donation and exchange stations in stores across the UK.
The supermarket has launched the Morrisons Little Library scheme after being approached by Canterbury-based children’s author Rebecca Smith, who asked for help in tackling the issues surrounding children’s literacy and the lack of availability of books in homes.
Through the scheme, customers can donate unwanted books which can then be picked up by children, teenagers and parents for free. The initiative will also see books being donated to local schools and community groups via Morrisons Community Champions.
David Potts, Morrisons chief executive, said: “The past year has been extremely difficult for everyone and we want to help as much as we can. We know that our younger customers love reading but some may not have access to books of their own. That’s why we’re launching the Morrisons Little Library – so every child has the chance to enjoy reading and brighten their future.”
