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Morrisons invests £16m in cutting over 130 prices across entry-level products

Morrisons is investing £16 million in cutting 130 prices across its entry-level products to help customers save money during the post-Christmas squeeze in January. The reductions… View Article

FOOD & DRINK

Morrisons invests £16m in cutting over 130 prices across entry-level products

Morrisons is investing £16 million in cutting 130 prices across its entry-level products to help customers save money during the post-Christmas squeeze in January.

The reductions span fresh and frozen products for family meals and lunch boxes, as well as store cupboard essentials and household products.

The supermarket’s entry level range includes ‘Morrisons Savers’, ‘Morrisons Wonky’ in produce and ‘Morrisons Essentials’ in the homeware and health and beauty categories. The range comprises 263 products, 28 of which have been added within the last six months. Further additions planned for January include cherry tomatoes, easy peel oranges, green beans and mixed peppers.

David Potts, chief executive of Morrisons, said: “Our Savers range offers customers great value on the products they buy every day. We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”

Morrisons will be promoting the price cuts via TV, radio, press, digital display and social media, as well as through emails and online activity.

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