Morocco begins first UK food and drink export campaign
Morocco has launched a first food and drink export campaign in the UK as it looks to market its range of food products to British businesses and consumers and highlight the country as a reliable trading alternative.
The multichannel campaign includes a series of B2B and B2C creative assets that aim to promote the country’s food and drink sector, farming practices, prices and its ability to transport goods between the two countries.
The move coincides with the opening of a new direct shipping route between Tangier in Morocco and Poole in the UK which has cut the journey times from more than six days by road to less than three. Until now, maritime trade between the two countries took place via two crossings, with the shipping route passing through Spain.
El Mehdi El Alami, director of export promotion and development at Morocco FoodEx, said: “The special relationship between Morocco and the UK dates back over 800 years and it continues to get stronger every year. And now, we have a real opportunity to take our economic and trade relations to a new level. Food is such an important part of Morocco’s history and identity and we’re passionate about the high-quality produce, authentic cuisine and sustainability of our food and drink offering. That’s what we want to celebrate and promote to the UK through this campaign.”
Morocco is large exporter of produce such as citrus fruits, market vegetables and fish produce. The campaign marks the beginning of a wider awareness initiative from Morocco Foodex to promote the quality and importance of Moroccan agriculture.
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