More UK households set to celebrate Thanksgiving this year
According to sales and search data from Waitrose, more UK households are set to celebrate Thanksgiving this year.
The supermarket has revealed that sales of its Thanksgiving products are up 12% year-on year with turkey sales up 6%.
Demand for American side dishes has also increased, with Waitrose searches for sweet potato mash and mac and cheese up 90% and 45% respectively from the month before. Other items proving popular with customers include pumpkin pie and cranberry jelly, as well as warming autumnal cocktails such as spiced apple punch and hot gin punch.
Waitrose said: “We predict Thanksgiving will be more popular than ever this year, as the 25 November marks the start of festive family celebrations. A traditional Thanksgiving meal includes side dishes not normally served together, harking back to the days of ‘pot luck’ dinners, where guests were all invited to bring a dish, often resulting in an unusual mix of sweet and savoury flavours.”
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