Major brands join forces to help households tackle climate change
A coalition of major brands, including B&Q, Barratt Developments, Starbucks, TSB and Unilever, has been created to support the development of Home Advantage – a series of household trials to support UK homeowners on their journey to net zero.
The brands have been brought together by the Hubbub environmental charity which will develop guidance for how to support households in reducing their climate impact, based on in-depth research and testing that will be being carried out over the coming months
The qualitative and quantitative research will include UK households being surveyed to understand current behaviours, motivators and barriers to change and to identify what support they need. In addition, Hubbub will work closely with a sample of homeowners to test behaviour change and messaging approaches, and to test potential policy scenarios.
Insights from the research will then be shared with policymakers, businesses and campaigning organisations to inform their understanding of how they can best support households on their journey to net zero.
The businesses involved will help to share insights to inform the project, as well as test ideas to help customers save money and live more sustainably.
Gavin Ellis, director and co-founder at Hubbub, said: “Our experience is that most people want to play their part to protect the planet, but they aren’t always sure what they can do, where to start or whether it will make a difference.
“By fully understanding the everyday barriers faced by households, Home Advantage will provide realistic steps and solutions that people can easily incorporate into their daily lives that will collectively make a real difference, as well as highlighting where systemic support is required.
“The expertise of the coalition of fantastic companies will be invaluable. We’re keen that we have representation from brands that touch on all significant aspects of people’s lives and would particularly be interested to hear from any energy providers and supermarkets who are interested in joining us.”
Companies interested in joining the initiative should email hello@hubbub.org.uk
