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Midcounties Co-operative rewards recycling

The Midcounties Co-operative has partnered with environmental charity Hubbub to install a new recycle reward machine at its store in  Coleford. The machine is the first… View Article

FOOD AND DRINK NEWS UK

Midcounties Co-operative rewards recycling

The Midcounties Co-operative has partnered with environmental charity Hubbub to install a new recycle reward machine at its store in  Coleford.

The machine is the first of its kind to be trialled in the Gloucester area as the retailer looks to boost recycling in the local community by incentivising people for their recycling efforts.

The machine gives out a ticket in return for every recycled can or bottle in-store which customers can then exchange for a prize at the Tourist Information Centre in Coleford or at the Dean Heritage Centre. Prizes range from tote bags and reusable water bottles to a lottery ticket for the chance to win up to £25,000.

The partnership between The Midcounties Co-operative and Hubbub is part of the #LoveYourForest campaign which was launched by Hubbub in 2016 to reduce litter in the Forest of Dean area.

Phil Ponsonby, chief executive at The Midcounties Co-operative, said: “Doing right by the people in our community and our planet is at the heart of everything we do, and we’re so pleased to be involved in this very exciting initiative.

 “We’re hopeful that the new Recycle Reward Machine in our Coleford food store will not only encourage more people to recycle their bottles and cans but help to keep our local communities free of litter too.”

 

 

 

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