Lidl to introduce recyclable vacuum-packed packaging across its beef mince
Lidl GB is to introduce new vacuum-packed, recyclable packaging across its beef mince range.
The supermarket said the move will result in a plastic reduction of almost two thirds and will double the shelf life of the product from eight to around 16 days. In addition, the smaller packs will provide a valuable space saving which will also result in up to 350 delivery trucks being taken off the road per year.
Packs will also include an easy peel film to enable customers to avoid touching the raw meat.
Shyam Unarket, Lidl GB’s head of responsible sourcing and ethical trade, said: “Plastic reduction is a huge priority for us, and this one change will reduce the amount of plastic in each pack by a whopping two thirds, culminating in the elimination of over 250 tonnes of plastic from packaging a year.
“However, we also recognise the important role that plastic plays in our daily lives. That’s why it’s hugely important that our plastic reduction strategy is centred around a progressive circular programme. By ensuring that any new packaging is recyclable, we’ll be able to help prevent plastic pollution in our environment.”
Lidl will make the change at the beginning of next year.