Lidl gears up for “record breaking” Christmas
Lidl has said it is preparing for a record breaking Christmas following an 11% uptick in customers over the past six weeks.
The retailer’s chief executive Ryan McDonnell said: “Over the past six weeks alone we’ve seen a massive surge in the number of customers coming through our doors and it’s clear that households are getting prepared well ahead of celebrations.
“We’re expecting this to continue so our teams are already donning their Christmas jumpers, ready to welcome a record number of customers over the busiest trading period of the year.”
The update comes as Kantar data shows that shoppers have switched over £685 million of spending to Lidl GB over the course of this year.