Boots deliver strong Christmas and record breaking Black Friday
Boots has delivered an increase in retail sales and market share for the seventh consecutive quarter.
The high street health and beauty giant achieved a record-breaking Black Friday with boots.com recording its biggest ever day of sales. Store sales were also up 13%.
The retailer has credited the continued focus on value and affordability for “life’s essentials” to be a significant driver of growth.
No7, Electrical Beauty and Fragrance were amongst the top performing Black Friday categories that drove the record-breaking performance.
Top selling products were Benefit Gift Set, Paco Rabanne Fragrance and No7 Beauty Collection.
Whilst December trading will form part of Q2 results, reported in the Spring, early indications show that Boots had a strong Christmas season, with retail sales growth of around 15% versus last December 2021.
Sebastian James, Managing Director of Boots UK & ROI, commented: “It has been another positive quarter for Boots. Our focus on giving customers our best ever value to help with cost of living pressures, as well as continued investment in our digital capability and in updating our store estate has resulted in increased retail sales and market share growth for the seventh consecutive quarter.”
