Lidl Christmas sales up 11%
Lidl saw its sales rise by 11% in the four weeks to 29 December after it experienced its busiest ever trading day 23 December.
The supermarket increased its sales in the beer, wines and spirits category by a record 13% in the period. Wine was particularly popular with sales growing by 20%. The retailer’s best-selling wines were both priced at under £5 and included Lidl’s Rioja Joven DOC and its Argentinian Malbec.
Cheese also performed well with a sales uplift of 55%.
Looking at vegetables, Lidl invested in offering customers the chance to get their Christmas dinner essentials for 15p. This resulted in a 44% increase in units sold as part of its Pick of the Week offer compared to the previous year.
Meanwhile, general merchndise sales rose by 9%.
Christian Härtnagel, Lidl GB chief executive, said: “This was our 25th Christmas since first opening our doors in Britain, and what a Christmas it’s been, with more customers shopping at Lidl than ever before.
“We continued to open our doors to more communities across the country, which has no doubt contributed to our success. However, the number of customers switching to us in the lead up to Christmas shows the continued appeal of the Lidl offer.”
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