KFC and La Vieille Ferme to launch Coq au Vin pop-up wine bar in Shoreditch
KFC is teaming up with Famille Perrin to launch Coq au Vin, a pop-up wine bar bringing together KFC’s fried chicken and La Vieille Ferme’s popular French wine.
Taking over Kachette Annex in London’s Shoreditch from 28 to 31 August, Coq au Vin will offer a selection of La Vieille Ferme wines alongside a KFC chicken menu.
Subscribe to TRBLa Vieille Ferme will also be bringing back its legendary ‘Chicken Wine’ label exclusively for the event.
Tickets cost £15 and are bookable in advance, with each ticket reserving one seat for a 90-minute slot, although there will be limited walk-in slots available each day.
Phoebe Syms, fame and partnerships lead at KFC UK & Ireland, said: “We’re iconic fried chicken. They’re the iconic Chicken Wine. Coq au Vin is one of those partnerships that just makes sense – and frankly, we can’t believe it’s taken this long. This August bank holiday, it’s poulet all day!”
Andrew Bayley, managing director at Famille Perrin UK, said: “Bringing the nation’s favourites together in a unique juxtaposition is all about celebrating the unexpected. Coq au Vin is a playful take on the principle that great wine and great food don’t have to follow the rules… a pop-up collaboration that makes customers cross the road.”
