HYPE collaborates with KFC
Hype clothing has joined the Millennial craze of creating a food-themed spin-off range.
Following in the footsteps of the Greggs x Primark fashion collection and McDonald’s-themed clothes available on sites such as Etsy.com, Hype has created a 47-piece collection with the KFC fast-food chicken chain including hoodies, bralettes, joggers and backpacks.
The range, which launches on August 4, includes KFC bucket bags and drinks bags, drumstick print jackets, t-shirts, water bottles and hoodies as well as Colonel Sanders t-shirts .
The collection will be available online and from the Just Hype Carnaby Street flagship store in central London.
Liam Green, co-founder and creative director of Hype, which has its headquarters on the outskirts of Leicester, said: “A project that started in 2020 has finally come to vision, the years of hard work has paid off with one of our most talked about collections to date. It was a pleasure bringing KFC into the fashion world.
“After working with some of the biggest brands in the world, collaborating with the most finger lickin’ food in the game made sense for our next collaboration!”
Over the years Hype has teamed up with brands such as Sesame Street, Ninjago, Disney, Budweiser, Toy Story, Call of Duty, Jurassic Park and Pokemon.
For KFC, they too have run similar collaborations. Their 2020 KFC X Crocs collab was revealed to be the most successful food collaboration from the past decade. According to Icon Printing, the KFC X Crocs collection was revealed to be the most successful food brand collaboration over a ten year period according to a study on the most successful brand collaborations.
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